Featured Items

Every Day is a Promise!

Jewelry Hand-Crafted With You in Mind. That is what Every Day a Promise is all about. Creating lovely jewelry items that will be a delight to wear is my passion! Each piece is carefully made with great consideration given to style and wear. Why purchase commercial jewelry in the mall that everyone else is wearing when you can have something unique and hand-crafted? Make a statement with your style choices! Everything you see on my site is purchasable through my Etsy shop. I also do custom orders for weddings and other special occasions, and you can contact me here or on Etsy to make arrangements!

I am writing this blog in the hopes that it may, in some small way, help someone who is launching a small business, either on a local level or on the internet. While these observations are things that I have found to be true for me, I hold no degrees in marketing or business management. For professional support or legal advice I would urge anyone to seek out someone in your local area who has expertise and can advise you as to the correct approach you should take. This blog is merely my own observations based on my own limited business experience. I am loving every minute of it! I wish you great success in your future endeavors!

In Recovery

After yesterday's wrist injection, (which went quite well, thankfully!) I am relegated to things I can do with little or no stress put on the invaded joint of my dominant left wrist. The up-side of this is that I have a great excuse to sit and read a book, or watch Dr Who on Netflix, the sort of things I love to do but need to make a reason to do because there are so very many things that I NEED to do. The down-side is the guilty feeling of getting nothing done.


AND so I am here, still working, in a limited way, on my jewelry business, because, just like when I was teaching music full time, I only took sick days when I was barely able to move. Since I just returned from 2 weeks of vacation during which I totally played hooky from all things business, I really can't justify taking 2 or 3 days of totally leaving things alone.


Welcome to the world of sole-proprietorship. I am so happy that as I sit here typing I am doing so relatively pain-free, and that I am able to do things to promote my on-line Etsy shop. I can also take photos of new items to be listed, upload them to my photo editor, and list new items as I have the time to do so. Somewhere in there though, I shall take some time to read my book, watch some Dr Who, and maybe take a little nap! After all, I have a very valid excuse! I am in recovery!


Vacation is Hard on your Business!!

Well, I am just back from nearly two weeks away from my home, away from making jewelry, away from everything, visiting family out of state and camping with dear friends. My take-away from this? Vacation is great for your soul, but very hard on your business. 


In order to keep an internet presence up and running, I have been busily promoting my jewelry in blogs, local shows where business cards have been collected by many potential customers, on Etsy, Twitter, and various other outlets where people would find my little shop on the webs while they are looking through thousands of jewelry items. For the last two weeks, all that effort ground to a total halt as I ran away from reality into touristhood with my sweet husband, leaving all stress behind. We had a FABULOUS time!


Returning is another story however. Upon my return, I found that my little shop was in serious disrepair, as many listed items had expired and I had not been around to renew them. It looked positively bare as I checked it over for the first time in so long. Tumbleweeds were in there (after a fashion!)! I am now busily picking up the pieces and getting things back into full availability, although it seems to be a daunting task. Immediate progress came when I returned to Twitter and Facebook, letting people know that Every Day a Promise is still alive and well, albeit perhaps needing a bit of dusting off...


My newest challenge begins tomorrow, as I go on a short but necessary "vacation" due to having to have my dominant wrist injected with cortisone. How shall I deal with this? Well, I will need to avoid putting any stress on that hand/wrist for a few days at the very least while the joint recovers from having a needle invading it. No jewelry can be made for a week or maybe more. I have planned for this though, in that I have kept aside many new items that need to be photographed and listed on Etsy. My other hand can deal with this and the injected wrist will be under no stress using the sweet (but excellent) little camera I use for my business to take pictures. My other hand can also do the necessary typing, although typing with one hand can be exasperatingly slow!


As hard as my vacation was on my internet business, continued, steady promotion will build up the traffic again. The unfortunate timing of the wrist injection will have an impact, but when that wrist recovers it will be so very much better that production will be in a painless full swing in not too long a time, which is great since we have another local show in August! If you need to get away from everything in your business and take a vacation, be prepared to scramble a bit when you come back to the "reals", because that is what you will need to do. However, if given the opportunity, I would do it all again! 



Well, our first 3 craft/artisan shows for this season have now taken place, and a flurry of creative effort expended on these events can now slow down a bit as we enter a respite before our next local outing. Interesting to note the things that sold well, the things we have had for a while that sold, the things we re-worked that then sold, and the items we were sure would go that we still have. Now comes the clean-up and reset before gearing up for that future foray into the next show.


The things that have to take place are already in full swing. All the remaining jewelry items have been carefully stored in special protective sleeves that keep them from damage and tarnish. They have then been placed in different storage boxes. The necklaces, bracelets, and jewelry sets currently listed on Etsy are in one box, centrally located for easy access in order to fill orders in a timely manner, and the listed earrings are in their own separate box as well. All the jewelry that is finished and not yet photographed is in its own box and will be taken out piece by piece, set up for photos, measured etc for listing information, and then stored in a sturdy "new listing" box. I also have a few pieces that I have decided I will rework to update them. I rarely tear down a creation, but on occasion if a piece has been around on Etsy and on my sales table at the local shows for longer than I like, I will take it apart and either rework the design, add to the design, or totally break it down into components that will be distributed into totally new things.


The flurry of creating things left a path of random components on the beading tray that were then put in little storage bags just to clear the area to work on other things, and I have several of these mixed bags that have findings, beads, needles etc thrown in together. They all must be sorted out. Things in stock, such as clasps, head pins, ear wires, crimps, beads, crystals, stringing materials, and anything else that is used to create jewelry, must be placed with like items so that it is easy to inventory what we have and what we need to order so that we are not caught up short when we need it.


When we vend at a show, we need to update the ledger afterwards to enter what we sold and how much sales tax we collected. Being organized at this keeps us from scrambling at tax time to find and compile this information, and doing it soon after the event helps in the accuracy, while things are still fresh in the mind and we are less likely to forget anything important. Also, we take a lot of things with us to shows, in order to display our jewelry attractively. We transport these displays in tubs, or covered to protect them from damage. The tubs need to be gone through and reset for the next show. Different displays are used, depending on the show we are participating in. Also, bags and tissue to package purchases in have to be looked at, to see if we need to replenish our supply of those. We have 2 mannequins (Ursula and Utopia!), that we keep protected and covered when they are not at a show or modelling jewely for photo shoots. We make sure that the garb they are wearing is clean and looks good, and remove it for washing if necessary.


So much to do, and non of this list mentions making new items, because we need to take proper care of what we already have first, and make the items that are not yet listed available for purchase on the internet. We also need to get the mess cleaned up all around us! That is why we are reorganizing!