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Every Day is a Promise!

Jewelry Hand-Crafted With You in Mind. That is what Every Day a Promise is all about. Creating lovely jewelry items that will be a delight to wear is my passion! Each piece is carefully made with great consideration given to style and wear. Why purchase commercial jewelry in the mall that everyone else is wearing when you can have something unique and hand-crafted? Make a statement with your style choices! Everything you see on my site is purchasable through my Etsy shop. I also do custom orders for weddings and other special occasions, and you can contact me here or on Etsy to make arrangements!

I am writing this blog in the hopes that it may, in some small way, help someone who is launching a small business, either on a local level or on the internet. While these observations are things that I have found to be true for me, I hold no degrees in marketing or business management. For professional support or legal advice I would urge anyone to seek out someone in your local area who has expertise and can advise you as to the correct approach you should take. This blog is merely my own observations based on my own limited business experience. I am loving every minute of it! I wish you great success in your future endeavors!
Monday
Oct212013

Craft Show Season

I love this time of the year, when craft shows get into full swing in light of the upcoming holiday season. It is such fun to take my pieces to a show, set them up, and see people trying them on and choosing something as a gift for a loved one or as a treat for themselves! Such a great feeling and such a compliment that they would choose to wear something I created!

Today I began to get ready for the show i will take part in over the weekend next week. It is my favorite one of the ones I do in the fall, although it is not the largest. I am re-packing my jewelry so that it can be set up in a fairly short time, as there are other craft items I will be helping to set up at this very special show, hosted by a very special friend who sets up her entire house over one weekend at the beginning of November to be a craft showcase. People leave off their items and we set them up, run the show, and when it is all over they come pick up whatever is left of their items. The house is sometimes so loaded with customers that there is quite a line to check out. I am so honored to have my jewelry in this special event!

This picture is my display, as it looks right before a craft show. Every year my display grows exponentially. Next year I will easily need 3 tables instead of only these two. Also, there will be hanging necklace displays, as I have many new styles I am developing that will need adequate display area. Wall space, even in a tent set-up, is a valuable commodity!

Heads up people! We are now in CRAFT SHOW SEASON!

Friday
Sep132013

Sale Days are Flying By!

Can't believe that September is nearly half over already! Love having people shopping the sale in my shop! Such fun to see what they are looking at! Through September 30, 2013, receive 20% off your total purchase! At checkout, just put in the coupon code:  CELEBRATEFALL13

Meanwhile, awaiting the arrival of a new shipment of supplies to make new items to add to my shop, and yes, they will be included in the September sale! I am really excited about the new designs that I will be bringing to Every Day a Promise!

Starting up this home-based artisan business has brought me so much joy, and so much fun. It is not easy, it is very challenging to stay on top of the paperwork, create and market my pieces, and, hardest of all, establish an internet presence that stands out. Good thing that I love a challenge!

Thanks for stopping by here, please feel free to follow the links to my shop, www.everydayapromise.etsy.com!

Thursday
Sep122013

Keywords, Tags, Plenty to Think About

I have been spending some time this week looking at the descriptive words that I have chosen to describe my jewelry, and how effective they are in bringing people to my shop through various available search engine results. Search engines are what drive the internet. When someone types something into a search bar, that search engine pulls up results for them to browse through and hopefully find what they are looking for. The goal of someone like me who has an internet shop is to get my shop/listings somewhere near the top of the results that the search engine provides to the person who typed the terms.

How do I do this? There are Search Engine Optimization businesses who can be hired to get your business out there and noticed, but I am a small home-based enterprise, and therefore unable to take on the added expense of hiring outside help. Thankfully there are various tools available on the web to help me sort this all out, and I am currently trying to do so. I may add that it can be very frustrating to make changes expecting great results,and finding out that it hasn't produced the response you were hoping for. The important thing is to continue to explore the available information, and to also continue to apply things and see how they work until you come up with what is successful. Learning about keywords and tags may not be a very exciting way to pass the time, but getting sales from increased website traffic makes it worth every minute.